Most cold emails suck. Ryan sends 20,000 every week and gets thousands of replies.
— Harry's Marketing Examples (@GoodMarketingHQ) March 16, 2023
I messaged him. Here's how it works... pic.twitter.com/LLOjLxSMPs
Step 1 — Find hot leads
— Harry's Marketing Examples (@GoodMarketingHQ) March 16, 2023
Why do cold emails suck? Well, they're hopelessly untargeted.
The same junk goes out to 1000's of prospects all with different needs.
The trick is to scrape a tighter group of prospects all with similar needs:
— Harry's Marketing Examples (@GoodMarketingHQ) March 16, 2023
• Run a SEO agency? Scrape companies hiring SEOs.
• Sell exec coaching? Scrape companies who've just raised money
• Jet insurer? Scrape FAA registrations for new jets.
Step 2 — Turn leads into verified emails
— Harry's Marketing Examples (@GoodMarketingHQ) March 16, 2023
You've got a list of companies. Now you need to find the decision maker.
1/ Prospecting tools get you most emails
2/ You validate them with a deliverability checker
3/ And solve invalids by testing different combinations on ZeroBounce pic.twitter.com/f10IIAYm21
Step 3 — Get your email opened
— Harry's Marketing Examples (@GoodMarketingHQ) March 16, 2023
I don't care how good your email is if I don't open it.
Ryan tells me it's personalised preview text that drives opens. So start your email with something personal (your first line becomes the preview). pic.twitter.com/OSx3KjYnYq
Step 4 — Get a reply
— Harry's Marketing Examples (@GoodMarketingHQ) March 16, 2023
You do this by offering value upfront. Not by trying to persuade a stranger to “schedule a call”.
What's the lowest friction next-step your prospect might bite on?
That's your pitch. pic.twitter.com/Std9s2wBMB
And that, my friends, is that. From a company on a database to a CMO on Zoom.
— Harry's Marketing Examples (@GoodMarketingHQ) March 16, 2023
It's only fair I give Ryan the last word:
“You probably hate cold email. So let me give you a different challenge...”
