My ecom side hustle has done over $1.5M / £1.3M in 2 years.
— Tom W Brown (@SimplyTom) March 3, 2023
I outsource as much as humanly possible.
Via apps, agencies and tools.
My 10 "must have" tools:
1) Lifetimely@Lifetimelyio is a source of financial truth in ecommerce.
— Tom W Brown (@SimplyTom) March 3, 2023
It's great for tracking blended ROAS / MER.
I use it dozens of times daily.
All my income and expenses feed into it.
2) Loox
— Tom W Brown (@SimplyTom) March 3, 2023
For product reviews, I'm not sure anything is less painless to set up than @looxio
I incentivize photo & video reviews with £5 off next-purchase offers.
The widgets create a beautiful portfolio of social proof to build trust with new customers.
3) Uptrack
— Tom W Brown (@SimplyTom) March 3, 2023
PayPal holds SUCK.
There are no 2 ways around it.
Whether you've been running a store for 2 weeks or 2 years, at some stage, PayPal will shaft you.
Uptrack syncs order tracking numbers.
I've never had an issue since using it.
4) Rewind @rewind has saved my ass more times than I care to count.
— Tom W Brown (@SimplyTom) March 3, 2023
I'll never run a Shopify store again without it.
Think of it as the insurance product you hope never to use.
And be insanely grateful when you do.
5) Kno Attribution
— Tom W Brown (@SimplyTom) March 3, 2023
iOS 14 made DTC store owners blind.
The greatest source of truth of where your customers are coming from?
Your customers.
Use @KnoCommerce to set up a post-purchase survey.
Determine how customers discover your brand.
And where to double down.
6) Cartloop
— Tom W Brown (@SimplyTom) March 3, 2023
Outsourcing customer service was a high priority for me.
Not because I didn't want to talk to customers.
But because I wanted customers to get FAST responses. @cartloopHQ solved this from day 1 & scaled with my business.
I love these guys.
7) Kynship's App
— Tom W Brown (@SimplyTom) March 3, 2023
Whether you're using @kynshipco's agency for seeding or not.
They have an app buried away in the Shopify app store.
It makes it ridiculously easy to do influencer seeding in seconds.
It's a well-kept secret.
8) Archive
— Tom W Brown (@SimplyTom) March 3, 2023
A must if you're doing influencer seeding at any scale.
Or if your customers ever post about you.
Being on socials 24/7 to capture content is impossible. @archive_dot_com automagically saves UGC from stories, reels, posts, TikToks...
It's my content goldmine.
9) Checkout Promotions
— Tom W Brown (@SimplyTom) March 3, 2023
When Shopify added the ability to do post-purchase upsells, @CheckoutPromos built one of the most robust tools to enable it.
It's the fastest way to increase your AOV.
Order → Thank You Page → Upsell → 1 Combined Order.
(AOV = Average Order Value)
10) Klaviyo
— Tom W Brown (@SimplyTom) March 3, 2023
Of course, @klaviyo!
One of the most comprehensive tools for doing ecom email marketing.
Klaviyo is as simple or complex as you want to make it.
The power is redonkulous.
I drive 30% or more of my revenue from Klaviyo.
And it integrates with everything.
